How to Write a Prompt That Gets You a Great AI Website (With Examples)

When a website builder asks you to describe your business in a sentence, it's tempting to type the fastest thing that comes to mind — "bakery," or "my law firm." You'll get a website either way, but a vague prompt gets a generic draft, and a specific one gets a draft that already sounds like you. The good news: writing a strong description takes about thirty extra seconds.

The 4 ingredients of a good site description

1. What you actually do

Be concrete. "Coffee shop" is a category; "a neighborhood coffee shop that roasts its own beans" is a business. The second version gives an AI builder something real to write about instead of falling back on generic coffee-shop copy.

2. Who it's for

Naming your audience changes the tone of the draft. A coffee shop "for remote workers who need a quiet place to focus" reads differently than one "known for weekend live music and a lively crowd" — even though both are coffee shops.

3. The vibe or feeling

One or two adjectives go a long way: cozy, modern, playful, no-nonsense, upscale. This is often the single word that most changes how the draft reads.

4. Anything that makes you different

Family-owned since 1998. Only using locally sourced ingredients. Open until midnight on weekends. These specifics are exactly what turns a generic paragraph into copy that sounds like your actual business.

Before and after

Weak: "A cafe." This gives an AI builder almost nothing to work with beyond the category itself — expect generic, interchangeable copy.

Strong: "A cozy neighborhood coffee shop that roasts its own beans, with weekend live music and a loyal regular crowd." Every clause here does work: what it is, what makes it different, who shows up, and what it feels like.

What to do if the first draft isn't quite right

Don't start over — refine. If the tone is off, add the vibe word you left out the first time. If a section is missing, that's exactly what the visual editor is for afterward: add a block, swap an image, rewrite a line. The description gets you 80% of the way there in seconds; the editor gets you the rest of the way in minutes.